The Story

PMP Co-Founders Gina Vensel and Elizabeth Sheldon are passionate entrepreneurs dedicated to ending the stigma around plant medicine. They met as publishers of a pro-cannabis lifestyle publication they built in their hometown communities in Pennsylvania and Maryland, and with a shared vision founded a boutique media company specializing in plant medicine marketing, education, and advocacy.

As marketing veterans, each with 18+ years of experience building digital, social, and brand marketing campaigns, PMP's Co-Founders mastered navigating the highly nuanced and heavily regulated marketing landscape for cannabis and plant medicine companies.

It is PMP's mission to provide safe compliant marketing expertise for cannabis and psychedelic brands and organizations. Along with team members and industry partners across the country, PMP has the knowledge and skills to develop creative marketing campaigns and advertising opportunities for brands in the plant medicine space.

With the need for entheogen education on the rise, PMP provides weekly content on "The Vine: A Plant Media Project Podcast" available on all podcast platforms, writes content on The Vine Blog, and produces virtual and in-person events for the community. 


Gina Vensel

Gina Vensel is a media professional and events producer. In addition to PMP, she is the owner of Easy Street Promotions LLC, a Pittsburgh-based events and promotions company. She is a marketing consultant, producer, digital marketing and social media educator, and music promoter. Vensel sits on the Board of Directors for TEDxPittsburgh, a locally organized TED event. She is a plant medicine educator and activist working to end the stigma and fighting for drug decriminalization in her community as part of DecrimPGH. She currently advocates for statewide cannabis legalization in Pennsylvania as well as national reform. Gina lives in the McCandless neighborhood of Pittsburgh, PA with her husband and daughter.

Elizabeth Sheldon

Elizabeth Sheldon is a media professional and the former publisher of The New Republic and Washington Technology magazines. She spent her media career in political issue advocacy work developing campaigns to spread awareness of critical issues targeting legislators, public affairs, advocacy, academia, and politicians on Capitol Hill and across the nation. She has conceptualized created and sold branding events for Associations and Corporations while leading traditional & digital media strategies to enhance and support brand health and ensuring agenda success. She now uses her experience to educate and advocate for cannabis and other forms of plant medicine. Elizabeth lives in Bethesda, MD with her husband and children.